By Your Side at Every Stage of Retail Operations

​​

• Insight generation through field data analysis

• Campaign planning and field integration

• Regional and dealer-based efficiency analysis

• Launch strategy and experiential planning

• Route optimization and visit prioritization

• Preparation and execution of KPI-driven annual retail plans
  
  “Every touchpoint is a strategic point of decision. The right planning creates impact in the field.”

With its expert field organization operating across all 81 provinces of Türkiye, Pozitera maximizes in-store visibility and sales potential for your products.

​

 

At the point of sale, we create not only availability, but meaningful brand visibility and shopper impact.

​

• Shelf Placement & Arrangement

• Price Tag Control & Campaign Management

• Product Availability Monitoring

• Sales-Driven Field Team Management

• Daily & Weekly Execution Reporting

• ​

"We are here not just to make your brand visible in the field, but to make it the preferred choice."

Pozitera redefines field operations through omnichannel strategies that enable brands to deliver consistent, integrated, and results-oriented experiences across both physical and digital channels.

​

• Synchronized management of physical store and online campaigns

• Cross-channel campaign execution & tracking (start in-store, complete online)

• Warehouse–store–e-commerce stock synchronization support

• Omni CRM-supported customer journey optimization

• Integration of digital customer insights gathered from the field

 

“Being strong in a single channel is no longer enough; consistency across channels is now essential.”

Pozitera delivers end-to-end services that help brands build an effective presence across e-commerce channels from content management and sales operations to customer service and warehouse integration.

​

• Preparation of product content (photos, descriptions, titles, SEO optimization)

• Marketplace account setup and operational management

• Order management and stock tracking (integration support)

• Campaign planning and banner design

• Monitoring, analysis, and response recommendations for digital customer reviews

• Shipping and operational process tracking

• Reporting and sales analysis

 

 

“Every packaged product reaches its true sales potential when supported by the right digital storefront.”

Pozitera’s visual execution teams deliver creative and strategic merchandising solutions that elevate the in store experience. It begins at eye level and leaves a lasting impression in the shopper’s mind.

​

• Planogram implementation and space optimization

• Campaign material setup (POP / POSM management)

• Brand standard display and storefront execution

• Seasonal and launch based store revisions

• Periodic visual audits & reporting

 

 

“Your brand’s voice inside the store is its visibility.”

Through demo and experiential activation services, we connect your products directly with the target audience and transform experiences into measurable sales impact. Pozitera’s experiential consultants are specialists in turning every interaction into consumer behavior.

​

• Recruitment and training of experiential teams

• Setup of in mall / chain store experiential areas

• Field activities tailored for launch and campaign periods

• Post demo survey and feedback collection

• Purchase guidance and data tracking

 

“A great product becomes memorable  and makes its way into the basket when presented through the right experience.”

Pozitera analyzes field data in real time and transforms it into strategic insights. Strong data management is the foundation of operational excellence.

​

• Online / offline reporting systems

• Real-time audits (photographic & written)

• KPI tracking (target achievement, visit duration, product visibility, etc.)

• Heatmap & behavioral analysis support

• Periodic management-specific dashboard reporting

 

“It is not those who simply read field data, but those who manage it, who win.”

Pozitera matches brands with expert field teams tailored to their operational needs. Through dedicated internal training programs, we ensure these teams are fully aligned with your brand culture and operational standards.

​

• Role-specific recruitment and field profile development

• Product and training content development with expert trainers

• Field training programs through Pozitera Academy

• Performance-based development and feedback cycle

• Temporary, project based, or continuous team management

• Online attendance tracking, digital payroll signing, leave management, and digital personnel file infrastructure

• Transparent and detailed payroll and expense management infrastructure

 

 

“A strong team is the true identity of a brand in the field.”